{"title":"For Our Little Ones","description":"\u003cp\u003eThoughtfully curated products for babies and children, featuring Icelandic and Nordic-inspired books, gentle skincare, and quality toys. Each item is carefully selected to nurture, inspire, and delight your little ones with the same care and quality that defines our Icelandic heritage. Perfect for gifts or everyday essentials.\u003c\/p\u003e","products":[{"product_id":"baby-bottom-charm","title":"Baby Bottom Charm","description":"\u003ch3\u003eGentle Protection for Baby's Delicate Skin\u003c\/h3\u003e\n\u003cp\u003eBaby Bottom Charm is a certified organic salve specially formulated to protect your baby's delicate skin. Acting as a natural barrier between little bottoms and unwanted bacteria and moisture, this gentle yet effective treatment helps prevent nappy rash while keeping baby feeling soft, comfortable, and free at changing time.\u003c\/p\u003e\n\n\u003ch3\u003eResearch-Backed Healing \u0026amp; Protection\u003c\/h3\u003e\n\u003cp\u003eScientific research shows Baby Bottom Charm to be a particularly healing salve with antibacterial properties that protect against skin damage. Known to be effective for minor burns, skin abrasions, and eruptions, this calming salve soothes burning pain and promotes gentle healing for your baby's sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eSafe for Daily Use\u003c\/h3\u003e\n\u003cp\u003eRegular use throughout the day provides continuous protection and comfort for your little one. The gentle formula is perfect for every diaper change, creating a protective barrier that prevents irritation before it starts.\u003c\/p\u003e\n\n\u003ch3\u003ePure \u0026amp; Certified Organic\u003c\/h3\u003e\n\u003cp\u003eCertified organic with no added preservatives, fragrance, or artificial colors, Baby Bottom Charm is as pure and gentle as it gets for your baby. With a balanced pH of 7.00, this salve works in perfect harmony with your baby's delicate skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003epH:\u003c\/strong\u003e 7.00\u003cbr\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e Certified organic\u003cbr\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Preservatives, fragrance, artificial colors\u003cbr\u003e\n\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Nappy rash prevention, diaper changes, minor burns, skin abrasions, eruptions, soothing irritated skin\u003c\/p\u003e","brand":"Villimey","offers":[{"title":"Default Title","offer_id":42544985079879,"sku":null,"price":4950.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/7934\/0359\/files\/1_2_f89cb142-9662-409b-859a-1d16b5a75318.png?v=1772118096"},{"product_id":"belly-charm","title":"Belly Charm","description":"\u003ch3\u003eCertified Organic Pregnancy Balm\u003c\/h3\u003e\n\u003cp\u003eBelly Charm is a luxurious certified organic balm specially designed to nourish, soften, and support your skin as it stretches and grows during pregnancy, helping to prevent stretch marks. This concentrated blend of wild Icelandic herbs is rich in omega fatty acids and vitamin E, providing deep nourishment for your changing body.\u003c\/p\u003e\n\n\u003ch3\u003eResearch-Backed Skin Support\u003c\/h3\u003e\n\u003cp\u003eScientific research shows that Belly Charm supports skin cell regeneration and helps protect against damage. The waterless formula locks in moisture, reduces tightness, and improves skin elasticity, making it an essential companion throughout your pregnancy journey.\u003c\/p\u003e\n\n\u003ch3\u003eBeyond Pregnancy Care\u003c\/h3\u003e\n\u003cp\u003eHighly recommended after pregnancy to restore and nourish the skin, Belly Charm also works beautifully as an all-purpose body cream. Its rich, concentrated formula provides lasting hydration and skin support for any time you need deep nourishment.\u003c\/p\u003e\n\n\u003ch3\u003ePure \u0026amp; Safe for Pregnancy\u003c\/h3\u003e\n\u003cp\u003eMade exclusively from certified organic ingredients with no added preservatives, fragrance, or artificial colors — something especially important during pregnancy, as what we apply to our skin is absorbed into the body. With a balanced pH of 7.00, Belly Charm is as pure and safe as it gets.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e For best results, apply directly after a shower or bath to help seal in moisture. Use as often as needed.\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003cbr\u003e\n\u003cstrong\u003epH:\u003c\/strong\u003e 7.00\u003cbr\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e Certified organic\u003cbr\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Wild Icelandic herbs, omega fatty acids, vitamin E\u003cbr\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Preservatives, fragrance, artificial colors\u003cbr\u003e\n\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Pregnancy, stretch mark prevention, post-pregnancy recovery, all-purpose body cream\u003c\/p\u003e","brand":"Villimey","offers":[{"title":"Default Title","offer_id":42544991600711,"sku":null,"price":7650.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/7934\/0359\/files\/7_7dea48ae-2957-448c-ab1f-37ac3cbd24bb.png?v=1772118356"},{"product_id":"here-is-iceland","title":"Here is Iceland!","description":"\u003cp\u003eEvery spring, over fifty species of migratory birds come to Iceland and lay their eggs in the mild and bright Arctic summer. In the winter snow covers the ground and Northern Lights light up the sky. In Here is Iceland you can read all about this volcanic island: its birds and mammals, mountains and shores, hot springs and geysers, people and culture – through spring, summer, fall and winter.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHere is Iceland!\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eby Margrét Tryggvadóttir and Linda Ólafsdóttir was welcomed by Icelandic readers of all ages. 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